How to Integrate Customer Research Into Your Transistor

Michel, i think this is actually the second time we've done an interview together. I would love to have you come back and talk more about these practical ways people can incorporate customer interviews into their company. Because retrofiting customer research into an organization that's been around for a long time is possible, but it can be quite difficult. But if you're a company like transistor, like stripe, where the customers are part of it from the beginning, then you never have to retrifet it. And itit's always part of the company.

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