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Rory Sutherland is one of the most respected figures in Behavioural Science. He is also the Vice Chairman of Ogilvy Advertising, an author & a writer for The Spectator. He is a Cambridge Alumni. He penned one my favourite books Alchemy: The Power of Ideas That Don’t Make Sense

We are all consumers. We interact with products and services every hour of every day, But we don’t all know the irrationalities embedded in behaviour that make us do the things we do. Especially the things that don’t make sense. Rory brings these into the light.