Branding Isn't Static

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Fedon: Some aspects of your brand will be defined by what customers tell you and others will be governed by what you tell them. Sarah Hirschland found early in her tenure as CEO of the US Olympic and Paralympic Committee that their brands were not integrated. Fedon: My job is to listen, but to be effective in listening and learning things that are valuable to me in my role. I also have to ask really good questions."

Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more. Applying these insights can amplify your momentum, whether your brand is just starting out or firmly established. By refreshing your brand in dynamic ways, you'll make it relevant and keep it relevant.

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