Consulting Success Podcast cover image

FBI Tactics To Grow Your Consulting Business With Adele Cehrs & Chip Massey: Podcast #285

Consulting Success Podcast

00:00

The Importance of Personalization in Marketing

Michael: Most people don't even take the time to do any of that initial research or personalization. Do you have a strong interest in other people? If you are asking that question, you're like, okay, do you like sales? Is it something you like you're getting from them? And I just think that's an indicator of a good entrepreneur. Michael: You could almost predict an entrepreneur's success based on how much they like to sell and just the thrill of it. Are you interested in what's making somebody tick? And are you going to position your services to what that person's needs are?

Play episode from 20:24
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app