#126 // The 5 WORST Dieting Mistakes for Losing Fat and Building Muscle (avoid these)
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Authenticity and Long-Term Thinking in Brand Partnerships
This chapter explores the value of authenticity in brand partnerships, using examples like Kylie Jenner's lip kit and Charli D'Amelio's Dunkin Donuts collaboration to emphasize the importance of staying true to one's brand in business relationships.
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