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15min chapter
Shaun Buck | [Top Agency Series] How to Retain Your Clients
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice
Navigating Marketing Strategies During Uncertain Times
This chapter explores how businesses, including professional services and small businesses, reacted to the pandemic by pausing marketing efforts. It contrasts the struggles of some businesses upon reopening with others facing an overflow of customers, emphasizing the importance of adapting marketing strategies. The discussion underscores the significance of data-driven decision-making, customer retention, and creating compelling content to engage audiences and attract diverse demographics.
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