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Ep26: Nailing Product Positioning; w/ April Dunford, Consultant / Author of "Obviously Awesome" — Product Market Fit podcast
Product Market Fit
How to Position Your Company for Success
The typical career of a marketer or even a founder or CEO, you might be involved in a positioning thing at most a handful of times across a career. So the neat thing about being a consultant that focuses on this is I really get to get some reps in. "There's a bunch of stuff that you can see as patterns when you've done it a couple hundred times," he says.
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