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#111 Founder and CEO Whoop, Will Ahmed: Unlocking Optimal Human Performance
Grit
What Happened to Whoop?
In 2018 we changed the business model to being a subscription versus a one-time hardware sale And that was one of the single most important decisions in the company's history. We then released a new hardware product in September or October of 2021 and I think this is what you're alluding to where this is who for this is yeah the whoop for it out. All of a sudden we saw a huge spike in demand for the product but at the same time we also simultaneously had quite meaningful supply chain issues.
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