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Lewis VanLandingham: "The First Negotiation You Do Is With Yourself"

Negotiate Anything

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Setting Up for Success: The Power of Expectations in Negotiations

This chapter focuses on the crucial role of setting expectations in negotiations, advocating for clarity of goals before meetings. It highlights the contrast between traditional sales tactics and a more proactive approach, emphasizing the importance of upfront contracts and mutual understanding. Through anecdotes and strategies, the speaker discusses how effective communication and active listening can enhance negotiation outcomes and build trust between salespeople and prospects.

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