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Kaylee Edmondson - Senior Director of Demand Gen at Chili Piper - The Future of Demand Gen
The Growth Hub Podcast
Product Marketing, Marketing Ops, Digital Marketing?
Make friends with your product marketer. Understand that once you're getting these people to your website, obviously CRO sometimes falls underneath demand-gen. So making sure that you're capturing and converting as many people as humanly possible is super important. Getting them appropriately routed over to your sales team so that they can continue that customer journey in a pretty seamless scenario.
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