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6min chapter
Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)
Marketing Against The Grain
How to Use a Link to Promote Your App
MFM's John Sutter talks about how his app became a viral hit. He says he used an audience distribution hack to get more people talking about the app. The trick was getting all of Steve Jobs' social media pages on the same day, which is counterintuitive but effective. "If you haven't done that, if you're not cool," Sutter says,. "then no one will be interested in it"
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