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People Behind the Product #1: YouTube and the Evolution of the Creator Economy

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Youtu: The Birth of the Creator Eco System

The team is trying to like, kind of buill product to hardness it all. I think one thing that was really important was that he saw a rise of creators on yu tube. The rise of creators with the highest mononization potential actually were those that were most underserved by traditional channels. And i think what became really interesting was to step back and make sure that ranking discovery rewarded these people based on authentic engagement and a moization.

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