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Greatest Hits - The Power of Brand Leadership with Marc Speichert of Four Seasons Hotels & Resorts

Marketing Vanguard

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The Power of Empathy in Branding

This chapter delves into the Four Seasons brand's commitment to creating memorable experiences through genuine empathy and personal touches. It highlights the importance of unscripted kindness in enhancing customer satisfaction and discusses the need for marketers to foster authentic connections. Additionally, the chapter emphasizes the value of collaboration and individual differences in leadership teams to promote innovative thinking and a supportive work environment.

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