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Myth of Sticks and Carrots: Boosting Lean with Deming (Part 5)

In Their Own Words

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Understanding Competitive Advantage Through Contrasting Business Models

This chapter explores the differing corporate strategies of McDonald's and Starbucks, highlighting the significance of aligning business models with company strengths. A revealing blind test of coffee quality challenges the perceptions of brand superiority, showing McDonald's coffee in a more favorable light.

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