The Problems With Paleo as a Brand

Paleo was a fad that probably wasn't evergreen. It has too much connotation with cavemen and the paleolithic era, which is not a bad thing. The intellectual property of paleo has stayed. I mean, it's basically remained. It's a low carb way of eating with clean foods. And so a lot of what paleo started out espousing remains and the term fades in the background.

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