The Importance of Demand Capture

Most companies don't effectively create demand so the key thing to like if you just focus on demand capture You're not bad. Nothing's wrong But if you want to maximize the success and the overall economics of your businessYou must recognize that in order for someone to buy something Demand has to be created and then demand has to be captured and converted. So instead of getting a word of mouth referral every here and there And having some people that are in market to buy finding you on your website. That you take control of that and you shape the story and you own the distribution to your target customers I think it's just super empowering and frankly very obvious If you want to win big in business and in