The Vertical Approach - What's Your Advice?

When you narrow down, actually, as I was mentioning, your value parameters become crystal clear, right? As I was giving an example of the insurance use case, it's very easy to enable most of your ease. It's easy to qualify your incoming leads because whatever you're telling them about the value and the solution, it resonates very, very quickly. So there are a lot more benefits and actually it helps you to accelerate much faster. Imagine your price can point can go 3X 30k, your wind rate from 15% becomes 40%. With even less people actually, you would accelerate and do much faster and much better.