Start-ups are like door start ups in that they're opportunistic. But once you get going, it's like focus. So many start ups die because they're not focused. They're all over the place. And for that ideal customer profile, where do you fit insanely well with what they're doing? You don't really need to go top down and try to get fifty thousand seats when you're starting. You just get start ups to buy five to fifty seats. It's like brex ight. How did brex launch? Brex and comes out a wise sea and goes back to wi seeing they do a lot of stuff with us. Our value proposition fits ridiculously well...

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