The Importance of Understanding Your Customer's Needs

UX consultants, company I work for is more sort of like design strategists rather than like, you know, fix the website. We get to a point with those clients where they are frustrated with us because we can't solve their problem for them immediately. But ultimately frustrated with themselves because how did they get six months into a project, realized they need some consulting help and still can’t solve their problem? And so that's I think all wrapped up in this paper. No, it's just reflecting again about how we've joked of the years about how we're kind of like nothing is new. Especially when you're from a certain generation of UX, but then there have been iterations