THINKING FAST AND SLOW - Commented Book
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Cognitive Ease
High quality paper, bright colors and rhyming or simple language will not be much help if your message is obviously nonsensical. People can overcome some of the superficial factors that produce illusions of truth when strongly motivated to do so. On most occasions, however, the lazy system too will adopt the suggestions of system one and march on strain and effort. The sense of ease or strain has multiple causes, and it is difficult to tease them apart.
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