Isn't It Connected to Umspheres of Influence?

Designers are all kind of doing the same thing out there. They're trying to they're trying to expand beyond one box into another box and using and using terminology to help make that jump. It can be frustrating at times when it starts to be a Um my box is better than your box because they want back to the silos again, but you know there's good intentions there. And what mark says is don't even use this terminology I find out what what terminology the people you're working with the client uses and use that instead.