With belt tightening, though, is attracting those one thousand full pay students. They're the children of professionals, upper middle class and opera class. These are kids who have grown up with their own bedroom and their own bathroom. And when they come looking at college campuses, those are some of the things that the families are looking for vaser asks those kids to do without some of the luxuries they were raised with. That's a hard cell. Every time another school with which we compete makes a different decision and doesn't spend it on financial aid, then it puts us in a tougher position to compete for the full pay students," says Hill.