15min chapter

Newsletter Operator cover image

Matt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and More

Newsletter Operator

CHAPTER

Navigating Email Outreach and Deliverability

This chapter examines the complexities of email deliverability and visitor identification tools, sparked by an amusing incident post-Zoom meeting. It highlights the intricacies of crafting cold outreach emails and effective newsletter strategies while emphasizing the importance of data compliance and engagement management. Additionally, the discussion covers various methods to acquire subscribers, the need for diversification in outreach tactics, and the challenges of maintaining healthy email lists.

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