S03.EP12 - Friction in Branding with Soon Yu
JUST Branding
00:00
The Frustrationless Journey
"It would hold Mr drama of the heroes journey where you go from super excited to the valley of desperation and despair. And it's a whole journey that made the story so much more interesting," he says. "You know in all these lights flashing I don't quite understand all that stuff but you kind of get the sense that no one quite knows if it's going to land on the right thing or not."
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