How to Write a Book That Changes Your Life

Tim Ferriss: People are dramatically drawn to this quick fix mentality. I see major league baseball players that decide in the middle of the season just to go kettow. And we just keep changing the fuzzy dice in the mirror, you know, and never it never delivers the outcome. We need but the other thing that fascinates me the most is it's obviously not the target audience for your book, but it's eventually going to become the target audiences.