10 grand on this video maxed out two credit cards and was looking forward to 150 dollars of ad revenue. Jack had been sure in his gut that making petals was correct But now his gut was suffering a different feeling. The economics of that are unacceptable.
Building a business means making mistakes. Lots of them. But how you’re wrong isn’t always obvious. Jack Conte has learned this lesson as a working musician — and while scaling Patreon into a company worth $4b. In Part One of a two-part series, you’ll hear how Jack wrote his own Wrongness Playbook, as he learned to answer questions like: If something isn’t working, is it time to trust your instincts? Or is there critical feedback you’ve been ignoring?