We talked a little bit about technology and social media and how it can become a source of distraction for us. People tend to be frightened of new technologies, is there something different about social media? I think if people use it consciously thoughtfully you know what you just described a moment ago you say okay YouTube's the plant channel I want to be on this serves the purposes I'm trying to achieve other things a lot less so I think I can de-invest in those items if I'm ever going to invest it just through buffer right. The order really matters if you're just out there randomly doing it I think you'll get consumed by the noise rather than you being an important voice of clarity