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199: 3 Ways to 2-5x Your Course Sales (featuring John Ainsworth)

The Online Course Show

CHAPTER

How to Do More Pull Ups

In every video that he's got, Ben Dzwolski will promote one of his lead magnets. And you can have the description link off the lead magnet, but the idea is you promote the lead magnet in the video itself. That gets him a lot more opt ins than if he just had the card at the end or hejust had the, uh, you know, link in the description,. But you've got to do that from the beginning.

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