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HOW TO WIN FRIENDS & INFLUENCE PEOPLE - Commented Book

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CHAPTER

Jim Farley's Personal Letters to People

For months before Roosevelt's campaign for president began, Jim Farley wrote hundreds of letters a day to people all over the western and northwestern states. In nineteen days he covered twenty states and twelve thousand miles travelling by buggy, train automobile and boat. He would drop into town, meet his people at lunch or breakfast, tea or dinner, and give them a heart-to-heart talk. Then he'd dash off again on another leg of his journey. As soon as he arrived back east, he wrote to one person in each town he had visited asking for a list of all the guests to whom he had talked. The final list contained thousands and thousands of names, yet each person on that

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