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HOW TO WIN FRIENDS & INFLUENCE PEOPLE - Commented Book
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The Desire for a Feeling of Importance
The desire for a feeling of importance is one of the chief distinguishing differences between mankind and the animals. William James said, the deepest principle in human nature is the craving to be appreciated. The rare individual who honestly satisfies this heart hunger will hold people in the palm of his or her hand,. Even the undertaker will be sorry when he dies.
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