JetBlue and Alaska’s Transatlantic Strategies

Brian Sumers and Brett Snyder discuss how the expansion of transatlantic joint ventures has affected the U.S.-to-Europe market. Consumers now have far more choices than ever before, as airlines are operating more flights than at any time in history. But with essentially just three groups setting the fares on transatlantic routes, Sumers and Snyder ask: Is the current paradigm a good one?

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