Psychology of Video Games Podcast cover image

002 - Big Data and Becoming a Video Game Psychologist

Psychology of Video Games Podcast

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The Gap in Predictive Analytics in the Game Industry

If you don't know why the players are doing what they're doing, it's really hard to tailor the messaging or to tailor the intervention. And I like to think that there actually is a flashing red light that goes off somewhere. So we're kind of on this really interesting space in the maturity of analytics in the game industry where there's a huge need because there's so much data being gathered.

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