2min chapter

Talking to Ourselves cover image

Elizabeth Rutledge

Talking to Ourselves

CHAPTER

The Importance of Customer Service and Staying Ahead of Competitors

This chapter highlights the significance of seeking multiple opinions in decision-making and explores the evolving concept of customer service. American Express's leadership in the industry, staying ahead of competitors, and prioritizing customer needs are discussed. The chapter also emphasizes the brand's core values and unique business model.

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