18min chapter

Operations with Sean Lane cover image

The Emergence of Revenue Orchestration Platforms with Forrester's Anthony McPartlin

Operations with Sean Lane

CHAPTER

Navigating Revenue Orchestration Platforms

This chapter explores the evolution and dynamics of revenue orchestration platforms, focusing on market transformation through acquisitions and the rise of Generative AI. It highlights the pressures organizations face to align their technology strategies with business objectives while engaging effectively with customers throughout their lifecycle. The discussion also addresses the ongoing competition between integrated platforms and best-of-breed solutions in the context of a rapidly changing sales technology landscape.

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