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From making $6/week selling worms to making $110M+

My First Million

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The Battle for Streamer Loyalty: Strategic Decisions in the Gaming Industry

This chapter explores the competitive dynamics between Twitch and major corporations like Microsoft and YouTube, focusing on a pivotal moment involving a leading streamer's contract offer. It examines strategic decisions made in response to viewer behavior and the vital role of streamers in sustaining community engagement on the platform.

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