Akimbo: A Podcast from Seth Godin cover image

Shun the non-believers

Akimbo: A Podcast from Seth Godin

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Shun the Non Believers

The alternative is to shun the non believers. The people you seek to serve, that smallest valuable audience, they can't wait. So please go make a rucus. And there's an endless list of creators who do this, who do it all the time. In this post industrial world. You don't have to be bob dillon or paddy smith,. Who fought with agents and promoters and middle men and record labels to bring their art to the world. But if we make something for them and others don't like it, well, then thank you, but it's not for you. I'm sorry it's not defective. It's inferior. It's not wrong.

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