AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
JOHANNES KLIESCH: Wie wird man Multimillionär mit E-Commerce?
Tim Gabel Podcast
Die Komplexität des ROAS im E-Commerce
Dieses Kapitel behandelt die Herausforderungen bei der Messung des Return on Ad Spend (ROAS) im Online-Marketing. Es wird erläutert, wie Attributionsmodelle die Performance beeinflussen und warum ein niedriger ROAS dennoch profitabel sein kann, wenn man den Customer Lifetime Value betrachtet.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode