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The 11-Star Experience Versus the Amazon Approach
Sipadran: I think people tend to, when they see her that both companies have some sort of working backwards process of thought. She says she's seen leaders like Jeff Bezos and Brian Chesky be more focused on the details than their product specs. Sipadran has worked 20 years as a leader but hasn't developed a playbook based on past experience or philosophy. "I've also seen myself as a bad leader in the start of Sipadra," she said.