Lenny Kogan: I think in the book, you mentioned that it's oftentimes as important to get your operational structure and cultural structures in place and correct as like finding your first few customers. Can you talk about why you found that to be so important? John Defterios: Not only can I talk about it, Lenny, I wrote a whole book about it. But here's what I would say. Obviously, product market fit is the most important. And what I do say in the book is focus on that and don't get too far.

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