Niching Down (But Not the Way You Think) w/ Mike & Gaby Grinberg
Agency Life
How Proofpoint's Strategic Narrative Changed the Business
Logan: Had we known as first time entrepreneurs back in 2017 when we started our business, just how critical this would be to aligning our services. Mike: We definitely would have been way ahead of the game even probably through the pandemic. Logan: My role here at Proofpoint is that of client and people experiences. So I oversee every single people touchpoint. And one of the things that was very important to us from the very beginning of starting Proofpoint was building a good culture.
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