Setting Up M&A for Hyper-Growth Companies
M&A Science
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How to Validate Your Go-to-Market
If you don't know who your buyer is and you don't have a repeatable motion that you need to put a dollar in and more dollars come out, don't do it. Do customer interviews. Go ask your customers what to think about. It's not as easy as, oh, we can just do it. It always comes down to talking to the customer. There's no magic trick there. But plugging the new product, knowing that it's going to fit in well into this overall go-to market will be an astronomical growth opportunity.
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