How Did You Approach Building a Company?

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The iconic Bad Robot sequence came out of a constraint entrepreneurs are very familiar with. The hard deadline gave JJ permission to go in a more whimsical direction. "I just never changed it and it just became the company," he says.

You can’t predict your next a-ha moment. but you can create favorable circumstances for serendipity to happen – for you, and for your team. No one knows this better than J.J. Abrams, director, producer, screenwriter, and co-founder and co-CEO of Bad Robot Productions, which has been behind some of the most successful TV series and films of the last 20 years, from Lost to Star Trek to the Star Wars sequel trilogy. J.J. explains how creativity and collaboration are things you cultivate, not conjure; and that making room for magic isn’t a luxury, it’s an essential part of entrepreneurship. Building the conditions for discovery emboldens and energizes a team, he shows, helping to accelerate the arrival of the next surprise-and-delight solution.

Read a transcript of this interview at: mastersofscale.com

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