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148 The Business of Expertise by David C. Baker

The Marketing Book Podcast

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The Fear of Being Incompetent

David Frum: I really believe in the concept of somebody being an expert. How do you react when you hear the word guru? He says he can't stand it and doesn't know what sets him off. "I'm not talking about being arrogant, I'm talking about being competent and kindly competent"

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