4min chapter

SPEAK LIKE A CEO cover image

246: How to Win Your Audience’s Trust. Dr. Carmen Simon

SPEAK LIKE A CEO

CHAPTER

Intro

Dr. Carmen Simon delves into leveraging brain science to improve presentations, sales pitches, and marketing messages by exploring attention spans, cognitive capture, and techniques like priming and framing. She details the use of neuroscience tools such as EEG caps, electrocardiograms, skin response devices, and eye trackers to study audience reactions and the brain-body interaction with communication material.

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