The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRETS TO MASTERING THE SALES CONVERSATION IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Magic of Starting Conversations for B2B Sales

In this chapter, the speakers discuss the importance of thorough research and preparation before meetings, as well as the use of Google to gather unique information about the person. They also highlight the value of building rapport and establishing connections during conversations.

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