How to influence anyone with Robert Cialdini
Reveal: The Revenue AI Podcast by Gong
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The Psychology of Influence, a New York Times Best Seller
The psychology of persuasion is required reading to anybody who joins my team. When i give speeches or we do some training, it's usually to sales or marketing audiences. If you can get those stronger relationships, you're more likely to get a yes in any request or proposal or recommendation. People want to do business with those they like. So the bond is crucial as a lever for change, a lever for a cent.
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