Does the industry need so many REALTORS?
Industry Relations
Challenges in Leadership and Accessible Membership, and an Introduction to 'Content in a Box'
The speakers discuss the need for a change in leadership within the real estate industry's association and the challenge of balancing a large association budget while ensuring accessibility for all members. The chapter also mentions shifting the conversation to gossip and promotes 'Content in a Box' by Two Brothers Creative as a marketing alternative.
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