The Skin and Me Business Model

People really like a human being giving them personalized recommendations. We were trying to figure out how could we keep that component, but build a business model around it which is truly defensible and scalable. It was actually called Gleam at the time, which in hindsight is better suited to like a teeth whitening business. And so it took about a year of exploring what isn't possible, meeting different people, investing stuff out to land on what is today the Skin and Me business model.

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