Influencing Others

i started my conversation with steve by asking him about a study he reported on in his book, the small big. The study stated that suggesting a precise number like 200 a seven pounds, rather than, say, a round number like 200 pounds, actually gives you the upper hand in the negotiation. i picked up rightly on this idea that audiences typically pay attention more to those numbers that are given precisely. But there are small and significant nudges you can use to influence others.