The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 501: The State of Software Buying From SMB to Enterprise with G2 CMO, Amanda Malko

The Official SaaStr Podcast: SaaS | Founders | Investors

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Building a Community

The second thing you can do to really earn trust and share it with your prospects as well is to build community. The value for your end customer in that community should be higher than t what they deliver to you. Shopfi had almost three billion an revenue in 20 20 and over 12 billion is what shop fi partners generated for themselves through the y partner programme. That's value exchange in building a community. If you know your buyers want to hear from your customers, how can you put your customers on a pedestal? You'd be surprised how many customers will actually embrace this.

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